The Woman in Red

San Francisco advertising man Theodore "Teddy" Pierce is amused by, then infatuated with, a beautiful woman whose red dress goes billowing over her head by a gust of wind from crossing over a ventilation grate, and exposing her red satin string bikini panties. Despite his interest, Teddy is already happily married to Didi, but he cannot get this woman out of his mind. When his friend Joe, who has an affair of his own, is abandoned by his wife, who leaves with everything, Teddy gets cold feet and decides to forget it. Still, when he tells his friends Buddy, Joe, and Michael, they encourage him, and after meeting the woman again through his office window, he tries to ask her for a date, but mistakenly phones Ms. Milner, a plain ad-agency employee who is flattered by his interest.