Cole's Department Store's special events director Dorey Walker fires the Cole's Department Store's Santa Claus Tony Falacchi after he gets drunk before taking part in the Thanksgiving parade. Immediately trying to find a replacement, she spots an elderly man who had been berating the inebriated Santa before the parade. When Dorey begs him to take over, he introduces himself as Kris Kringle. Kris does so well during the parade that he is immediately hired by Cole's, despite his apparent belief that he is the real Santa Claus.