Despite its age, Star Wars is a gargantuan franchise that has a level of longevity that few others can match. Not only has the brand produced beloved, all-time classic films, but it has also successfully breached the video game, television book, and comic markets. That said, the real backbone of Star Wars’ success, outside the movies, of course, is its long-history of merchandising. From lunchboxes to role play laser guns, the Star Wars brand has it all. Most critically, though, is its enormous collection of action figures.