Hasbro is reviving the classic Kenner Star Wars action figures of the 1970s by releasing a "retro collection" multipack of characters inspired by the original toy line for A New Hope.
Star Wars toy designer Chris Dern explains the potential dangers of making a toy version of Rey's folding lightsaber, as seen in Star Wars: The Rise of Skywalker.
Star Wars Triple Force Friday revealed a few new characters that will be appearing in Star Wars: The Rise of Skywalker, including Boolio, Babu Frick, and a new Astromech Droid.
Here's everything Star Wars plans to release on Force Friday, from toys and action figures to socks.
You gotta hand it to Mark Hamill when it comes to bad Star Wars puns.
Despite its age, Star Wars is a gargantuan franchise that has a level of longevity that few others can match. Not only has the brand produced beloved, all-time classic films, but it has also successfully breached the video game, television book, and comic markets. That said, the real backbone of Star Wars’ success, outside the movies, of course, is its long-history of merchandising. From lunchboxes to role play laser guns, the Star Wars brand has it all. Most critically, though, is its enormous collection of action figures.