HBO Max has ordered three new pilots as part of its push to line up original programming ahead of its 2020 launch date. Among the new pilots ordered is one from Jessica Jones scribe Melissa Rosenberg, which adapts author Alice Hoffman's novel, The Rules of Magic, a prequel to Practical Magic. Oh, does that latter title ring a bell? That may be thanks to the fact Practical Magic was adapted into a 1998 movie starring Nicole Kidman, Sandra Bullock, Stockard Channing, Dianne Wiest, and Aidan Quinn. The Rules of Magic is getting a whole new life for the up-…