Young Max Skinner, whose parents have died in an accident, spends his early summer holidays learning to appreciate the finer things in life at his Uncle Henry's vineyard estate in Provence in southeastern France. 25 years later, Max is a successful but arrogant workaholic trader in London with a cheeky-chappy persona.
Following his uncle's death, Max is the sole beneficiary of the French property. He travels to Provence to prepare a quick sale. Shortly after arriving, by driving while fumbling with a cell phone, he unknowingly causes a local café owner, Fanny Chenal, to crash her bicycle. Subsequently, he discovers that his latest City financial stunt has caused real trouble for the owners of the trading company he works for, and the CEO orders him to return to London as soon as possible.