It’s been just over a decade since Marvel Studios changed the face of movie franchises forever. Ever since Tony Stark was recruited by Nick Fury to lead the “Avengers Initiative,” every other studio has scrambled to piece their loosely connected intellectual properties together to build up an MCU-style shared cinematic universe.

Marvel Studios struck gold when they decided to start bringing every one of their characters to whom they had the film rights to the screen in an interconnected franchise. They changed the way blockbusters are made. Now, every movie studio is trying (and mostly failing) to connect all of their movies in an overarching narrative that forces audiences to watch them all.