Hitch

Alex "Hitch" Hitchens (Will Smith) is a professional "date doctor" who coaches other men in the art of wooing women, with the main focus of having genuine long-term relationships. He is very successful at what he does.

While coaching one of his clients, Albert Brennaman (Kevin James) – who is smitten with a client of his investment firm, celebrity Allegra Cole (Amber Valletta) – Hitch finds himself falling for Sara Melas (Eva Mendes), a gossip columnist and cynical workaholic. While Albert and Allegra's relationship continues to progress, Hitch finds it difficult to initiate a dialogue with Sara, finding that none of his romantic methods work on her. Throughout the entire process, he keeps his career secret, claiming to be a generic "consultant".