Frank Zito is a schizophrenic young man who has taken over his family's mannequin restoration business after the recent death of his mother. Frank was traumatized as a child by his mother, a prostitute who made him watch her have sex with her johns. As an adult, he murders and scalps women and attaches their hair onto his mannequins to recreate his one happy childhood memory: brushing his mother's hair before she "went out" at night.
Frank joins a dating site, where he gets a date with a woman named Lucie. The two go out to dinner and return to Lucie's apartment, where she attempts to seduce the virginal Frank, mistaking his increasing panic for nervousness. Frank strangles Lucie, scalps her and takes her hair back to his apartment, where he attaches it to another mannequin.