It's AFM time in Hollywood, and with it comes a flood of announcements that fall into one of three categories: real projects, projects that will never get made, and projects that will eventually get made, but not with the big-name stars mentioned in press releases that are sent straight to Deadline. The Asset feels like a real project, if only because it has an actual start date in place. It's an action-thriller that will star Michael Keaton, Samuel L. Jackson and Maggie Q, an actress who has never once left an impression, but clearly has value …